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Tuesday, September 18, 2018

Whiskey Reward Club

Pappy Van Winkle and Buffalo Trace Antique Collection is just a few months away.  
I wanted to repost this as many people start to ask and we do not want people to be blind sided when Pappy is released and they did not know about our WRC.

WHISKEY REWARD CLUB INFO: - click here to sign up

This will be the only way to receive Pappy Van Winkle, the Orphan Barrels, Four Roses Limited Releases, Old Forester Birthday Bourbon, Buffalo Trace Antique Collection, Laphroaig limited releases, limited Japanese Whiskey, and so on with other rare whiskeys.

Your phone number without the area code will be your account number.  After you sign up, you must give your phone number without the area code (or last name) every time you check out at any of our stores. Your name will appear on your receipt at the bottom. If your name is not on the receipt you are not getting credit for the purchase. Tell the checker immediately if your name is not on your receipt (or the wrong name is on your receipt)


How do I get Pappy Van Winkle and BTAC?

The only way to get Pappy Van Winkle and Buffalo Trace Antique Collection is through our Whiskey Reward Club and we use a weighted raffle (more about this below). This release is based on 12 months purchases. The 12 months prior to this year's release. We will announce the cut off date as we get closer. As you may know, many people come out of the woodwork this time of year just looking for Pappy, but we want to reward people that have supported us all year long.

Weighted raffle - We base the allocations of Pappy Van Winkle  on the previous 12 months.   Release of these bottles will be based on your total purchases: wine, liquor, beer, cheese, nuts...everything in the store.
The releases will still be a weighted raffle. The more you spend the better chance you will have as you will get more raffle tickets for each release.  We take half of our allocation and that goes to the top of the list and the other half we use a weighted raffle.   For every $600 dollars you spend, you will get a ticket in the lottery (basically spending an average of $50 per month).  If you spend $1200 over the course of the year, you will get 2 tickets and so on.


More important information:
We will post updates when whiskey is coming and when allocation emails have been sent.  You will get an email if you get an allocated whiskey, you have 7 days to pick up or we will draw another name.
There is no fee to sign up, it is free to join.
VERY IMPORTANT: After you sign up, make sure you give your phone number each time you check out. This is how your purchases will be tracked. Sometimes when it gets busy the checker might forget ask you. Just tell them when you are checking out that you are a member of the one of our reward clubs. You do not need to mention if it is beer or whiskey. Plus, we will have some holiday help that will be working a



FAQ:
How do I get Pappy Van Winkle?
The only way to get Pappy Van Winkle is through our Whiskey Reward Club.


How do I get other rare whiskey (non Pappy and BTAC)?  
Through our WRC + random bottles will appear on the shelf without notice.  The Pappy Van Winkle Raffle will include other limited releases that come in between now and the raffle too.  Plus we do numerous other raffles throughout the year.    We will announce when we have a raffle and which bourbons will be involved.  Recently we just released our own barrel of Blanton's Bourbon this way.    The non Pappy raffles are based on 6 months previous purchases at the time of the raffle.   We have decided that for every 300 dollars you spend over the course of the 6 months prior to a release (an average $50 per month) you will get one raffle ticket in the lottery.   If you spend $800 we will divide by $300 and round (800/300= 2.67, so you would get 3 tickets in the weighted raffle).  We still take half of our allocation and that goes to the top of the list of WRC and the rest is used for the weighted raffle.

I signed up for the WRC, but I have not received any emails about rare bottles of Whiskey?
We do not always send out offerings to the whole list, only people whose name was drawn in the weighted raffle get emails informing them that they received a bottle.   

Can I retro my previous sales if I just signed up?
No, sorry there is no fair way to do this.  We have been advertising on our blog, emails, twitter, facebook for years now about the WRC to sign up and telling people that this is how rare releases will be sold.

What are my chances on rare bottles of whiskey?
We do not want to give false hopes.  Many releases we get 6 bottles or less, the odds still are not great.   We have thousands of people in our WRC program now.   This is why we started the WRC, how do you decide who gets these 6 bottles of rare whiskey out of thousands of customers at all of our locations.    We are just trying to be as fair as possible.

What counts towards the WRC in my purchases?
Everything you purchase counts: wine, beer, whiskey, tequila, cheese, soda, nuts....everything in our store will count.

Guidelines are subject to change. We will evolve the system to make it better based on customer comments and when we see fit.  We will always give notice when we adjust the guidelines.

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