Back in the 1960s Schlitz was the number 1 selling beer. They 
changed the formula in the early 1970s to a watered down version and lost their following. They are now returning to the original formula and original package.
changed the formula in the early 1970s to a watered down version and lost their following. They are now returning to the original formula and original package."Schlitz®, long known as "The beer that made Milwaukee famous" and once the best-sel
ling beer in the United States, makes a comeback....re-launching Schlitz "Classic 1960s Formula" based on the original recipe and packaged in traditional "Brown Glass" - a packaging innovation that Schlitz introduced in 1912 to prevent light from spoiling beer before it can be served." -- BeerAdvocate
ling beer in the United States, makes a comeback....re-launching Schlitz "Classic 1960s Formula" based on the original recipe and packaged in traditional "Brown Glass" - a packaging innovation that Schlitz introduced in 1912 to prevent light from spoiling beer before it can be served." -- BeerAdvocate(currently in stock at our Forsyth location)
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