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Friday, March 28, 2014

Southern Tier Seasonals





Southern Tier Goat Boy Imperial Weizenbock...$8.49 / 22oz

So much in brewing is looked at through the eyes of history. With centuries of beer making behind us, it is impossible to ignore traditions. If we did, we’d be doing a disservice to the heritage of our trade. In Germany, brewers have made “bock” beers for hundreds of years. These are dark, malty, lightly hopped beers first brewed in the 14th century in the town of Einbeck. Funny thing about this town’s name – when the style was adopted by brewers in Munich, their Municher accents pronounced “Einbeck” as “ein Bock” which is German for “Billy Goat.” True story. To this day, many visual puns using goats have adorned labels of Bock beers.

We’ve enlisted the creative talents of Nate Duval to illustrate “Goat Boy.” The conversation went something like, “Nate, we need a Goat Boy.” He replied, “Goat boy? I can do that.” Our in-house designer (and another guy named Nate) filled in the rest of the graphics. And thus, the continued tradition of goat iconography on bottle labels.




Southern Tier Hop Sun Summer Wheat Beer....$8.99 /  6pk
Pour Hop Sun Summer Wheat Beer into a pint glass, give it a long whiff and you’ll realize that this isn’t your average wheat beer. Filtered to a golden clarity and dry-hopped to perfection, Hop Sun is a fantastic session ale in which flavors of wheat, barley and hops co-mingle to a refreshing and zesty conclusion. Hints of lemon and sweet malts waft to the fore as a touch of bitterness contributes to Hop Sun’s bright finish. Enjoy Hop Sun all summer long as a perfect balance to your outdoor recreation. Summer never tasted so good.




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