Stone Enjoy By 12.21.12 IPA....$5.99 / 22oz
Another 10 cases arrived at Forsyth-
As this beer was created to drink fresh, you can reserve it online for pick up in the store, but we will only hold it until we close at 7pm that day. It will then go back on sale tomorrow at 9am. We don't want to sit on FRESH beer!
Tweet about it...
go to stonebrewing.com/enjoyby - like Missouri on Facebook and
Tweet with the hashtag #EnjoyBy #MO
(Missouri is currently leading the pack)
"You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers - especially big, citrusy, floral IPAs - we've taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We've not only gone to extensive lengths to ensure that you're getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn't randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we've sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA."
From STLHops.com
"You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers - especially big, citrusy, floral IPAs - we've taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We've not only gone to extensive lengths to ensure that you're getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn't randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we've sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA."
From STLHops.com
Stone Brewing has always had their eyes and ears open to what people are saying and wanting from them. When Missouri beer nerds clamored loudly for their beers, they not only came, but they put out a shipment of IPA bombers specifically acknowledging the noise.
This time they’ve brewed a beer with the hopes to generate more noise. Enjoy By IPA will be heading to Missouri this week. According to MO Stone rep Nate Sellergren we should start seeing Enjoy By 12.21.12 IPA in St. Louis in time for the Thanksgiving holiday.
So why the hashtags in the post title? Stone is utilizing social media to measure how excited people are about the beer, and in turn, this excitement will determine if and when future shipments of Enjoy By make it to that respective state or region. If you visit stonebrewing.com/enjoyby, you’ll see that the most recent states that received shipments, Colorado and Ohio, have ‘Enjoy-O-Meters’, which are measuring the amount of conversation around the beer by scraping for the hashtags #EnjoyBySo, when Enjoy By 12.21.12 reaches St. Louis, drink it and be loud on Twitter and Facebook (I really can’t imagine this will be difficult for most of us) to increase our chances of getting this beer back in our city.
Just a couple of days left to wait, so practice your hashtagging (#EnjoyBy #MO) and get ready for Enjoy By IPA!
This time they’ve brewed a beer with the hopes to generate more noise. Enjoy By IPA will be heading to Missouri this week. According to MO Stone rep Nate Sellergren we should start seeing Enjoy By 12.21.12 IPA in St. Louis in time for the Thanksgiving holiday.
So why the hashtags in the post title? Stone is utilizing social media to measure how excited people are about the beer, and in turn, this excitement will determine if and when future shipments of Enjoy By make it to that respective state or region. If you visit stonebrewing.com/enjoyby, you’ll see that the most recent states that received shipments, Colorado and Ohio, have ‘Enjoy-O-Meters’, which are measuring the amount of conversation around the beer by scraping for the hashtags #EnjoyBySo, when Enjoy By 12.21.12 reaches St. Louis, drink it and be loud on Twitter and Facebook (I really can’t imagine this will be difficult for most of us) to increase our chances of getting this beer back in our city.
Just a couple of days left to wait, so practice your hashtagging (#EnjoyBy #MO) and get ready for Enjoy By IPA!
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