The 2025 Edition is here!!
Cuervo Reserva de la Familia 2025 Extra Anejo...$119.99
2025 RESERVA DE LA FAMILIA
Artist Collaborations
As part of our ongoing support of Mexican culture, the Jose Cuervo family commissions a Mexico-based artist to design original artwork for the collector’s box each year.
Ana Segovia is a contemporary artist based in Mexico known for her vibrant visual language that reimagines traditional gender roles and uses bold, often “forbidden” hues. Her 2025 artwork for Reserva de la Familia—titled “No Señorita, Esos Colores son Prohibidos”—draws inspiration from traditional Mexican charrería attire and cultural symbols, blending heritage with modern artistic expression. Her design encourages reflection on identity, tradition, and cultural iconography by juxtaposing classic elements (like charro suits) with unexpected palettes
2025 RESERVA DE LA FAMILIA
Artist Collaborations
As part of our ongoing support of Mexican culture, the Jose Cuervo family commissions a Mexico-based artist to design original artwork for the collector’s box each year.
Ana Segovia is a contemporary artist based in Mexico known for her vibrant visual language that reimagines traditional gender roles and uses bold, often “forbidden” hues. Her 2025 artwork for Reserva de la Familia—titled “No Señorita, Esos Colores son Prohibidos”—draws inspiration from traditional Mexican charrería attire and cultural symbols, blending heritage with modern artistic expression. Her design encourages reflection on identity, tradition, and cultural iconography by juxtaposing classic elements (like charro suits) with unexpected palettes
Cuervo Reserva de la Familia Tequila Reposado...$69.99
Compare to $89.99 at Total Wine and More (price checked 12/17/25)
Reserva de la Familia Reposado earns its rich and sophisticated qualities through a unique barrel-aging process. Smooth and complex flavors are crafted and blended by our Master Tequilero. Flavors of cooked agave blend perfectly with notes of toffee, vanilla, and spice picked up from the wood.



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