Thursday, August 19, 2021
We have not seen this since 2020. Fancy new package!
The first of its kind, Junipero fearlessly led the birth of American craft gin in 1996
A CRAFT BEER PIONEER SETS HIS SIGHTS ON SPIRITS
The original Anchor Distilling Company was established in 1993 by Fritz Maytag, the same beverage visionary who sparked the craft beer movement with his purchase of Anchor Brewing in 1965. Maytag had rescued the struggling brewery and its iconic steam beer, and after several decades of exclusively producing beer, Maytag saw an opportunity to expand into the distillation of spirits.
THE RETURN OF POT-DISTILLED WHISKEY TO THE UNITED STATES
Fritz’s vision of a rye whiskey revival was fueled by the bold realization that there were no pot-distilled whiskeys being made legally in America at the time. Finding inspiration in the rye whiskeys of America’s past and the great single malt whiskeys of Scotland, Fritz gathered a small team to begin top secret research and experimentation in the distillery. The first whiskey went into barrel in 1994, and the distillery soon began producing three rye whiskeys under Fritz’s guidance, all pot-distilled spirit from a mash of 100% malted rye. Over time, the range of spirits expanded into other categories, with the addition of Junípero Gin and Genevieve genever. The creation of Junípero was particularly significant, as it effectively started the movement towards high-end craft gin in the United States.