Some people get still get angry when we say it went through our Beer Reward Club or Whiskey Reward Club. Somebody called this week and asked about Founders CBS and got mad when we said it went through our BRC program. He said "so there is none for regular customers" and hung up on us on the phone. That is the point of the BRC is to give it to our "regulars". I cannot tell you how many people walked into the store this week asking for Founders CBS, when we tell them we are out, they turn around and walk out, they had no intention of buying anything else from us. We appreciate any business, but many of these people do not shop at our store and will only come for the rare beers that we can sell 100 times over. We do the BRC/WRC to support our regular customers, it is a lot of work and takes a lot of time, but we feel it is worth it to reward "regulars". I think our regulars appreciate it. There is more and more beer out there and we do less releases through the BRC as supply is better and there are enough exciting releases now--so we have been doing more fastest finger releases again (follow us on Twitter to keep up with those). But the super sought after beers/whiskeys will still be released through our reward clubs.
Regulars this week that stopped at the store were able to grab off the shelf some exciting extras that we secretly threw on the shelf--
These were scored this week by "regulars"
- Blantons Bourbon
- Weller Reserve
- Eagle Rare 10yr
- Ballast Point BA Victory at Sea
- Side Project Merci
- Goose Island BCS
- Drie Fonteinen
- and a few other surprises....
Rare beers do make the shelf - we just do not announce them so that people that are shopping for their everyday items will find them.
The Side Project 35th Anniversary release which will be in next week or so....if I did the report today, everyone that averaged purchasing a $10-6pk each week over the past 6 months will qualify for the Side Project release (subject to change in the next week, of course). That is what we call rewarding "regular" customers. If you buy your regular every day IPA/Stout or whatever each week, you will get some rare beer. We know the convenience of shopping at the grocery store, so we want to reward the regulars who will make the special trip to our stores and support us. We know that all of our locations do not have the same large selection, but you can order online and we can transfer it within just a few days.
We update our blog many times a day with the new releases - just place the order and pick which store you want to pick up from - we can be your personal shopper and have it ready to go!
Thanks very much for your support. We do our best to offer a great selection, great price and great service.
feel free to email me any questions comments