With the Side Project Derivation frenzy just about over, I wanted to share some thoughts on the BRC.
Report has been printed. It is confirmed that the beer will arrived tomorrow. Will send out emails when the beer arrives tomorrow. Decided to release all 24 bottles of Derivation #2 because #23 and #24 were less than $10 away from getting a bottle. I felt they should get the bottles, #25 was about $50 away, so a much better break.
From comments, requests and suggestions -- here is what will be the next progression in the BRC.
From now on, most of the releases will be based on 6 months purchases. The BRC was set up to help reward regular customers. Obviously, things like Side Project Derivation we can sell each bottle 10,000 times over. A store cannot survive on selling limited release beers, it is all about the everyday regular traffic. We feel that using 6 months purchase history will reward the everyday customer with a better chance of acquiring these limited releases that everyone wants. This I think was the biggest and best suggestion, I had not really thought about this before.
I will do more releases, when I think it is logical, based on a particular brewery. Recently, I released the Jolly Pumpkin La Roja variants (Rojzilla and La Roja Kriek) based only Jolly Pumpkin purchases over the last 12 months. We received our allocation based on our Jolly Pumpkin support, so it seems only fair.
Depending on what it is, I will sill do some a combination of both. Based on a particular brewery and based on overall purchases.
I will continue to put special release on the shelf for people to find that are shopping in the store.
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