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Sierra Nevada Beer Camp Invitation Double IPA...$5.99 / 24oz
A Liquid Invitation to Beer Camp Across America
SIERRA NEVADA SENDS BEER CAMP ACROSS AMERICA MESSAGE IN A BOTTLE
Limited release double IPA doubles as a beer festival invitation
Chico, CA—June 23, 2014—Sierra Nevada Brewing Co. is sending a flavorful request instead of a formal one, today shipping to distributors a West Coast Double IPA in 24-ounce bottles that invites beer drinkers to attend Beer Camp Across America. An unprecedented seven-city traveling beer festival, Beer Camp Across America will feature more than 700 total breweries; each brewery will pour their beers at the festival closest to them. The West Coast Double IPA includes a message that calls drinkers to the bounty of beer that will be at each tour stop.
“There will be a huge selection of great beers in every city we visit this summer, and we thought beer lovers would appreciate a glimpse of the fun to come with our own hopped-up invitation,” said Ken Grossman, founder of Sierra Nevada. “This is an IPA that’s West Coast in style, which is fitting since the whole pilgrimage kicks off here in California in just a few weeks.”
Heading to most states in limited quantities, the Beer Camp Across America West Coast Double IPA clocks in at 8.5% ABV and features five hop varieties, two of which went into Sierra Nevada’s “Hop Torpedo” dry-hopping device and impart hints of grapefruit and a floral note that recalls orange blossom. A light malt body and dry finish complement the bold hop profile.