New Small Batch beer from AB?

Just saw this label come through?  Have not heard anything about it?  AB trying to enter the craft market?


The only thing I could find was....
"This year, Anheuser plans to launch 19 new products in the U.S., its biggest such push since Belgium's InBev acquired St. Louis-based Anheuser-Busch for $52 billion in 2008. New offerings include small-batch "craft'' brews, cider and an expanded lineup of malt beverages that take their cues from tequila and tea instead of beer." - The Wall Street Journal