When Bell's Brewery got to Batch 10,000 the label said it was "The last of a series". Everybody wondered what was next. Well a new Bell's label just got approved.
"When you get to batch 10,000, where can you go. You go one louder. The deep amber color of this Imperial Red ale is complimented with a robust, sweet, toasted malt character that finds balance with a bolder, pronounced hop flavor. In other words, it pushes over the cliff to 11." -- back label
Hopefully we will see it here at The Wine and Cheese Place - order Bell's online