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Tuesday, September 22, 2009

Amazing new release -- first time in the U.S.

Order online now

BACK IN STOCK at Forsyth!
(sorry, this one flew off the shelf fast last time)

Danish brewing legend Christian Skovdal Andersen was the co-founder and artistic force behind Ølfabrikken. Olfabrikken "The Beer Factory" was named as a joke since it is the complete opposite--it actually had extremely tiny production at that time and was built in the corner of a barn. Olfabrikken has only been around since 2004, but it produces the current #1 porter (in stock now) in the world on RateBeer. Christian and his partner struggled with finances and sold 50% of the company in 2007 and Christian's partner left. In January of 2008 Christian sold his 50% of Olfabrikken and started a new brewery called Beer Here and the beer world is taken notice of his exciting beers. Beer Here is already climbing up the charts and this is first time available in the U.S. I am sure the beers will continue to climb the RateBeer charts as the U.S. gets a chance to taste them and rate them.

"Do not waste your thirst" -- Beer Here's slogan

Great labels!

Beer Here Dark Hops...$7.49 / 500ml
Hoppy Black Ale
ABV = 8.5%
American Strong Ale - 97 percentile Ratebeer

Ingredients: water, barley, rye, sugar, hops, yeast.

"Dark Hops is a very black beer at 8.5% with one foot firmly planted in stout world and another in India Pale Ale universe.Despite the name, there is nothing covert in this beer is brewed in the finest British Maris Otter malt, roasted barley and juicy Zeus and Saaz hops." Christian Anderson



Beer Here Morke...$7.49 / 500ml
Pumpernickel Porter
ABV = 7.5%
Ingredients: water, barley, rye, spices, sugar, hops, yeast.
- The idea behind "Dark" has emerged from my desire to create a beer that has the same qualities as the dark, savory and sweet pumpernickel rye. It is brewed with a particular malted rye, dark sugar and fennel seed and only mild hops.

2 comments:

Matt Dinges said...

Hey Paul,

Glad you like the beers. You might find this story amusing or interesting...or maybe not, but I feel like typing it out ;)

Christian Skovdal Andersen (the brewer and also the artist doing the labels) originally had Dark Hops with the subtitle "India Black Ale". You get it right? IPA, IBA?

Well, our friends at the TTB didn't quite get it and said that we had to make it say "India-style Black Ale" because the beer wasn't really brewed in India. Nevermind that there isn't any sort of India Black Ale to begin with...

We tried to explain that this is no different that India Pale Ale, which is OK to put on labels...but they are so concerned about consumers being misled they wouldn't accept our argument. That would indeed be tragic if the sole reason a person bought this beer was because they really wanted that famous Black Ale from India...only to find that it was a version of that famous Black Ale from India brewed by a Danish guy at a Norwegian brewery. I mean, that would really cook me, if I was misled like that. I understand ???

So, as you figure, we couldn't change it to India-style Black ale, because that is stupid. But we really didn't want to mis-lead beer drinkers either, so we thought of a great solution.

We left the "Inda Black Ale" as it was, but we inserted that classic picture of Uncle Sam, pointing at the word "India" and in a balloon, Uncle Sam was saying "Your government wants you to know that this ale was NOT brewed in India!"

Problem solved, right? I mean, how could that be misleading...but it apparently still was...We were ready to take this (and another case from Norway that has resulted in Americans being unable to get a great experimental beer from Haand probably ever)and take the government to court...but poor ol' CSA had had enough of our antics and just needed to get his label printed...so he compromised his artistic vision and we settled on Hoppy Black Ale, which is what you have today in your store.

Still reading? Maybe this little story will help you enjoy the beer even more...and I'm sure glad nobody will be misled in the process.

Cheers
matt

beer news said...

I heard of this before. Same thing happened with Southern Tier Iniquity Black Ale.